Hugo Boss Declares ‘Boss The Scent’ Their Most Luxurious & Seductive Fragrance

Hugo Boss declared today via their social media, that the their new fragrance ‘BOSS The Scent‘, for which Theo James has been named their new ambassador, is their most luxurious and seductive to date.

We tend to agree with this assessment, and if the sneak peek we got last night of what we can expect in this campaign is any indication, we might not be surviving the unveiling of the rest of the goodies to come in September, the month in which the new fragrance will become available.

We here at F’Yeah Theo are extremely proud of this huge accomplishment for Theo and are humbled to run a fansite dedicated to him and his growing career. Way to go Theo!