HugoBoss ‘Boss The Scent’ launches exclusively in Delhi Duty Free (India)
Delhi Duty Free Services (DDFS) at Delhi Indira Gandhi International airport
terminal three is to become the first and only place in the Indian subcontinent to offer the new ‘Boss The Scent’ fragrance from Hugo Boss.
Described as the new seductive fragrance for men, exquisite notes of ginger, exotic Maninka and leather unfold over time, seducing the senses, according to DDFS. The fragrance is also rounded up with a masculine base and spicy ginger top note to create a powerful scent, added the retailer. Delhi Duty Free customers are the first people in entire Indian Subcontinent who will be able to buy the fragrance. ‘Boss The Scent’ will be available in 50ml and 100ml Eau de Toilette priced at $57 and $78 respectively.
DDFS spokesperson, Abhijit Das, Head of Marketing said: “Perfume and cosmetics is one of the largest and most important categories in Delhi Duty Free. The key emphasis of this category is placed on bringing best and latest to customers with assurance of international level service & quality. Delhi Duty Free is the largest duty-free operator in India is known for leading the paradigm change in travel-retail in the region.
“With an estimated 12 million travellers passing through the international airport, Delhi Duty Free offers a comprehensive range of perfumes and is proud to launch ‘Boss The Scent’ an exquisite perfume for men. Also, customers will find many exciting offers and launches in coming weeks as part of Diwali celebrations. ‘Boss The Scent’ was part of many promotions planned for Diwali shopping season.”
This is great news!! I want to see Theos face and smell his perfume everywhere!!