Insurgent Trailer #4 in This Week’s Digital Audience Ratings
Each week Variety publishes ListenFirst Digital Audience Ratings (DAR) – Film, which is a measurement of fan engagement of entertainment content across all major social media platforms, such as Facebook, Google+, Instagram, Tumblr, Twitter, YouTube and Wikipedia combined. The “Insurgent” trailer has secured its position among the top 5 and with some impressive stats:
Alongside only December releases, “The Divergent” series’ “Insurgent” remained within the Top 5 films for the second week in a row, despite a March release date. More than a week after its trailer launch and three months out from opening, the trailer continues to pick up 300k+ new YouTube views each day, with no signs of slowing down.