INTERVIEW: Bazaar talked to Theo James on being the new face of Hugo Boss and his rules to live by
Rule to live by… “Don’t worry about what other people think.”
Confidence is… “Related to appearance. As men, we have a very selected wardrobe so it’s important to have a style that is strong, confident and elegant. But most importantly, to achieve confidence you need to have a sense of self and be comfortable in your own skin.”
Hugo Boss is… “A classic brand which suits my style.”
A man should smell like… “Cigarettes and alcohol.”
Boss’ The Scent is… “Very masculine. The leathery tones give it a warmth, while the ginger gives it that kick of confidence and the maninka fruit makes it unique. There’s an indefinable quality to it that makes it magnetising.”
The unexpected note… “Lavender. In the 1960s, after World War II, the aromatics industry boomed and lavender was a very popular scent. It was worn by my father and my grandfather, which is why I’m so drawn to it.”
THEOlogians what did you think of this interview? I like what he thinks men should smell like.