Lionsgate and Samsung Announce ‘Insurgent’ Virtual Reality Experience
Are you Divergent? Lionsgate and Samsung are teaming up to immerse fans in a virtual reality experience to find out! Imagine being captured by Jeanine Matthews and the Erudite faction and subjected to sims with realistic fearscapes transporting you to the dizzying heights of a Chicago skyscraper or a speeding train headed straight for you! Just put on a Gear VR headset and enjoy a 360 degree narrative experience set in the world of “The Divergent Series: Insurgent” featuring stars of the film including Kate Winslet, Miles Teller and Mekhi Phifer. And be brave!
“Insurgent-Shatter Reality” is a four-minute “visual work of art” that will be available to fans beginning February 27th exclusively through Samsung Gear VR powered by Galaxy Note 4 as this virtual reality experience goes on tour in New York, Chicago, Los Angeles, Austin and San Francisco prior to going live across all platforms and app stores. It is available exclusively on Samsung’s Milk VR service through March 1st. If you live outside of the tour markets, the experience will be available at select Best Buy stores across the U.S. over the weekend of March 7th and 8th.
“Virtual reality elevates the world of Divergent to a whole new level by creating a uniquely exiting and immersive experience for our fans,” said Lionsgate Chief Marketing Officer Tim Palen.
“We are excited to continue our relationship with Lionsgate and bring Divergent fans a one-of-a-kind experience,” said Nick DiCarlo, VP and GM, Immersive Products & Virtual Reality at Samsung Electronics America.