Theo James Confirmed as Boss Parfums New Ambassador

In an exclusive People Style Watch article titled “Theo James’s New Gig Will Make You Wish Magazines Were Scratch-n’-Sniff“, we finally have official confirmation that Theo James’ will be the new face of an upcoming Hugo Boss fall fragrance. We also get our first official image (below) where Theo looks nothing short of smoldering.

Theo James said in a press release:

“I’m honored to be representing Boss Parfums as an Ambassador in their latest perfume campaign. I have for a long time admired Boss for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”


theo-james-hugo boss

What do you think of this new campaign? I for one can’t wait to see the rest of the images.