Theo James Unveils New Hugo Boss Fragrance “The Scent” in Barcelona

Theo James was busy in Barcelona, Spain yesterday unveiling the new Hugo Boss fragrance he will be the new  face of. Word is, the focus of this new scent is to exude seduction and it is properly titled “The Scent“.  The press conference took place at the Esferic, located in Montjuic in the Joan Brossa gardens, Barcelona.

On the agenda for today is the unveiling of the marketing campaign which includes the commercial with Natasha Poly directed by Darren Aronofsky (which we discovered and announced back in December 2014) and the photoshoot by photographers Mert and Marcus (which we got a peek of back in April of this year).

Lots of good things coming for us Theologians. Stay tuned right to this site for all the new developments.